Creative DirectionOur Plant Apothecary rebrand transformed a trusted clean beauty brand into a prestige player. Drawing inspiration from a dreamy, nostalgic world, the brand blends bold, heroic elements with organic femininity for a striking visual contrast.
Project: Brand Development, Package Design, Product Naming, Copy, Creative Direction, Art Direction
Lead Design and Art Direction: Caroline Cadieux
Photography: Que Duong, Karin Dailey, Jon Doucette
Videography: Sage Bennett
Brand Strategy: Playbook Studio
